Introducing Spring 2024 - Celebrating 65 Years of Following the Sun - Splash of Pink - Your Lilly Pulitzer Store

Introducing Spring 2024 - Celebrating 65 Years of Following the Sun

It all started with one incredible woman who had the courage to find her joy and create her own sunshine. 2024 marks a very special milestone for the Lilly Pulitzer brand - 65 years since Lilly squeezed her first orange in Palm Beach, slipped into her first shift dress, and left a trailblazing imprint that has brought confidence and optimism to generations.

This season we are looking ahead and inspiring the next generation of boundary-pushers, style mavens, creators, and women leaving their stamp on the world. We celebrate Lilly as the original imprint maker, both in fashion and paving the way for women entrepreneurs and will share the sunshine by highlighting people and places who embody that spirit throughout the year.

Enjoy the first shipment of the spring collection inspired by our favorite place, Palm Beach. All the small details have been collected from Lilly's hometown for a fresh take on classic spring floral prints. 

So, zip up your favorite shift, kick off your sandals, and join us as we begin the 65th year of following the sun with Lilly Pulitzer.


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